By Allan Kai

Blue Radio and Media for Nature have today signed a one-year Memorandum of Understanding to work together in creating environmental awareness content on issues facing the Blue Economy and other ecological effects on coastal communities.

In a meeting held at Gilitics Media’s offices at City Mall, Nyali, Managing Director Gilbert Were and Media for Nature Co-founders Mazera Nduyra and Ruth Keah expressed their enthusiasm for the partnership. They acknowledged the possibilities it would bring to both organizations in terms of social and economic benefits.

Media for Nature Co-founder Mazera Ndurya (Left) and Gilitics Media Co-founder Gilbert Were during the MOU signing meeting at Gilitics Offices at Techbridge Invest Hub Nyali. Photo: Johnson Mwangangi.

The agreement leverages the strengths of both organizations: Blue Radio’s dynamic broadcasting platform, reaching a wide audience, anchored by Gilitics Media's experience in the media landscape, and Media for Nature’s in-depth research capabilities, journalistic know-how, and commitment to training the next generation of environmental storytellers.

“We are thrilled to partner with Media for Nature," said Mr. Were. "This MOU allows us to delve deeper into the heart of the blue economy and empower coastal communities to share their stories. Together, we can shape a brighter future for the coast,” he added.

Ruth Keah, Media for Nature Co-founder at the MOU signing. Photo: Johnson Mwangangi 

Mr. Nduyra echoed these sentiments, stating, "This collaboration is a powerful step towards ensuring environmental issues have a strong voice in Kenya's media landscape. By working with Blue Radio, we can reach a wider audience and inspire positive change."

The signing was witnessed by Techbridge Invest Financial Controller Milton Onyiro, who expressed his organization’s support for Gilitics Media as they continue to grow and create partnerships in their field.

“We are happy for Gilitics Media. Being a Tech Start-up incubator, we were glad to have trusted in their idea and funded them to grow their business. It is an honor to sit here and witness their growth and development in business, and we wish them all the success in the world,” said Mr. Onyiro.

From left, Mr. Ndurya, Mr. Were, Ms. Keah, Mr. Onyiro, and Johnson Mwangangi (Gilitics Media CEO & Co-founder) Photo: Gilitics Media

The MOU will see Blue Radio (Gilitics Media) and Media for Nature work hand-in-hand to create compelling content that sheds light on the experiences and perspectives of coastal communities.

Content such as podcasts, feature stories, and documentaries featuring the voices of fishermen discussing sustainable fishing practices, as well as live radio shows where stakeholders can have a platform to contribute to the future of marine conservation will be produced.